Personalization is a very important factor today in campaign design. If you send out a generic message, chances are your email will get deleted without even getting a proper reading.
If the message recipient gets a feeling that it's addressed to him/her personally, it probably will be read and any "call to action" will get executed.
List of System Variables
You can insert any of the 68 System Variables anywhere in your content. The only conditions you have to remember are:
- Variables are Case Sensitive
- Variables are enclosed between Square Brackets like [FirstName]
Fallback Values can be defined for most of the System Variables. Fallback is a value that BitFaster will substitute for a field where the actual value is a NULL or is Empty (no data). For example, if you are using the variable [Company] in your campaign, BitFaster by default will mail merge this tag and insert the value from the field Company (as defined in the Contact window) for each record.
So, let's assume that the text you have in your HTML code is:
We would like to help [Company] in increasing the SEO ranking.
If you have a value for the Company field in your Contact, the above statement will be personalized as:
We would like to help ABC Inc. in increasing the SEO ranking.
If there is no value for the Company field in your Contact and you don't have a Fallback value defined, the statement will be shown as:
We would like to help in increasing the SEO ranking.
If you have the Fallback value defined for the Company field (like "your company") and there is no value for this field in your Contact, the statement will be personalized as:
We would like to help your company in increasing the SEO ranking.
Please note that Fallback values are applicable only for Email Campaigns. However, you can use the System Variables in both Email and SMS Campaigns.